Collection: Beauty of Joseon

Ancient wisdom, contemporary results—the timeless essence of Korean beauty reimagined. Our brand finds inspiration in "Gyuhap Chongseo" by the distinguished Joseon Dynasty scholar Bingheogak Lee. We celebrate the wisdom of Joseon women who prioritized radiant, healthy skin over decorative cosmetics. By merging traditional Korean ingredients like ginseng, rice, and green tea with modern active compounds, we create remarkably effective, minimalist skincare.

Our philosophy transforms millennium-old beauty secrets into innovative formulations that enhance natural radiance and preserve skin health.